wolfie wrote:
do you keep your normal prices and hope that customer volume will pay for the entertainment, or do you have an entertainment night pricing policy to ensure the freeloaders are not having a good night out at your expense?
We have regular entertainment on Wednesdays, Fridays, Saturdays and Sundays. We put this on in the expectation that the entertainment will bring in 3x as much income as we would get without it. Mostly this works. I don't change my prices for these events. If we have a big do in the courtyard, I expect to recoup costs by selling tickets, but I do spread the load by negotiation with the entertainers, who will take a percentage of the ticket money rather than a preset fee. Again I don't change the prices of the drinks - 1) because it isn't necessary, you make up in volume the amount of profit and 2) I am not permitted to increase the prices on my menu. I can drop the price but not put it up.
Some pubs get round this by having several sets of prices, for example for tourists, locals, cypriots etc, but we don't, partly because I'd never remember what I'm supposed to be charging who.... and partly because I just don't think it's right or fair.
Lesley